The beginnings of a personal project sparked the creation of my brand. "At its core" is a one-word philosophy I live by; Sin Fronteras, which translates to 'borderless' in English. I believe that ideas, much like love, should be free of boundaries—meant to be shared, created, and understood by all. To symbolize the pain often held behind those bars of freedom, I designed a barbed wire graphic, representing the struggle that comes with living through those limits.